That is the pitch.Ĭontrast the HP webpage (a clipping shown below) for the Elitebook Folio G1 with other laptop sales material. The Elitebook Folio is sophisticated and robust. Here is a fast, powerful Windows laptop with a stunning display all packed in a thin, light case. While the Elitebook Folio G1 boasts an impressive feature list, the user experience it offers is more notable. It took time, but now HP appears to have learned how marketing the laptop experience works. All they know is their laptop works and does, or doesn’t, deliver. They think of screens in terms of words like Retina, not pixels-per-inch.
MacBook buyers are often unaware of the processor or disc speed. Meanwhile, Apple won a lucrative slice of premium computer sales by selling the user experience.
Laptop marketing often amounts to a list of specifications. Size, weight and battery life matter, but for the most part computer makers sell on processor, memory, storage and display. 4K touchscreen display in the review model.Ī minimal, business-class Windows laptop.įor years Windows laptops have been all about features. If your heart says MacBook, but your head says Windows, HP’s Elitebook Folio G1 fits the bill.
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